By next year, Generation Y will outnumber Baby Bombers*96 percent of Gen Y has joined a social network*If Facebook were a country, it would be the fourth largest in the world*YouTube is the second largest search engine in the world and has 100 million videos*Approximately 25 percent of search results for the world’s top 20 largest brands are links to user-generated content.

Erik Qualman uncovered these startling statistics & more, which he lays out in his new book Socialnomics: How Social Media Transforms the Way We Live and Do Business (Wiley, 2009).